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I specialize in marketing.




I’ve worked nearly 2 decades in a number of capacities within the high tech industry in Tel Aviv, most recently as the Lead Product Marketing Manager of the Waze navigation app at Google. To view my work portfolio, please contact me below. You can also find me on LinkedIn.




My academic career includes an MA in integrated design from the Holon Institute of Technology, and a BA in Economics from the University of California at San Diego. 


For my final MA project I explored complexity and the collaborative behavior of social insects. With help from the HIT Interactive Lab I designed a data visualization tool that creates a graphic mapping of the complete history of a Wikipedia article from creation date to present day. The tool, called “Trace” is proposed as a new way to research human collaboration. Animated, it looks like this.



TEDx:  I gave a TEDx talk about my project and its fundamental significance called: “Traces that Trigger Actions”. You can see my TEDx talk here.


PAPER:  I also wrote a paper about it, which was presented at the European Conference on Information Systems June, 2014.


EXHIBITION: Trace was exhibited in Europe’s largest art and technology festival, Ars Electronica.


I’m interested in design, art, technology and the human experience.

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